Some of the strongest stories are those tied firmly to history. Soul Fire Farm has built their mission around feeding communities that have been historically marginalized by "food apartheid." This brings purpose to both their own act of farming and to the consumers act of purchasing; it's easy to feel good about supporting a business with such passionate goals.
A clear mission from the Soul Fire Farm website:
Soul Fire Farm is a Certified Naturally Grown family farm, community resource, and vessel for education. We raise life-giving food and act in solidarity with people marginalized by food apartheid. With deep reverence for the land and wisdom of our ancestors, we work to reclaim our collective right to belong to the earth and to have agency in the food system. We bring diverse communities together on this healing land to share skills on sustainable agriculture, cooking, and natural building, and contribute to the movements for food sovereignty and community self-determination.
Their newly re-designed logo reflects the passion in their mission statement. Its bold colors suggest a powerful sun behind the silhouettes that rise up, shovels in hand, ready to farm and fight for their cause. It's clear, from the announcement on their Facebook page that this logo was designed by someone who really understood their mission.
We got a new logo y'all!!! When we started Soul Fire Farm, the name simultaneously spoke power into our work, while we strived to embody the fierceness of the name. Now, as the evolution of our work continues, so does the power of the name expand into a logo, as a nascent flower opening to bloom. And it was the magnificent alchemy of brilliant artist, organizer, sister, fighter, Crystal Clarity, that breathed life into this expanding vision through her meditations, pen strokes and clicks, and ultimately, love. Our gratitude is overflowing. We cannot wait to plaster this all over everything.
Can you articulate your own passions for farming? Does your story reach back into a history before your own? Dig deep - you never know what you might find!