To be eligible, an operation should meet the following criteria:
- At least 40% of sales are via local and direct-market channels such as farmers markets, CSAs, farm stand, restaurants and local food coops or independent grocers.
- Operation is managed according to sustainable practices, and this fact is indicated through public statements and/or certification
- Located in the United States
The applicant must be one of the primary managers of the farming or beekeeping operation. They must also be willing to put time into collaborating with the graphic designer (for logo development) or the videographer and editor (for video development) during the spring, summer or fall of 2015.