If a picture is worth a thousand words, then a video is worth a million. Think about everything you do and see on your farm... believe it or not, sharing these activities can be one of the best ways to tell your farm's story. Let your farmscape do the work for you!
Start with something cute or funny - pull on your customers' heart strings! This video clip of goats at StandingStone Farm in Connecticut, for example, shows how videos can be both entertaining and educational to your customers. Viewers learn that the farmers at StandingStone make wooly tunics for their young goats to help them stay warm in the cold winters, and beyond that, they learn how curious little goats like to kid around and interact with their surroundings. Next time you check in on your playful lambs or calves, take your smart phone and try filming some of their activity. What an easy way to make your customers smile!
Once you have an engaged customer base, try adding more educational tidbits to your films. This video clip of chickens was narrated by farmer Randy Buchler at Shady Grove Farm UP. Videos like this one will surely resonate with customers who know a little bit about chicken behavior and the perils of factory farming.
Simple educational videos about your farming practices are also worth exploring. Wolf Farm shows us what it’s like to seed corn. The video shows how a shiny red tractor combs through the earth, seeding several rows of corn at once. Gradually the tractor recedes in the distance, leaving us to wonder what
the fields of corn will look like at harvest. Consider your video’s content- could it become a series? For example - consider stitching together several short clips (free apps for this abound) that show how you plant different crops: tiny lettuce seeds going into the greenhouse, big onions going into the ground in early spring, and the fall planting of garlic with help from CSA members.
What are some of your favorite tasks, sights, or sounds on the farm? Is there some farm routine that would be a novelty for your customers (perhaps beekeeping)? What important feature of your farm isn’t visible to customers unless they visit? Consider these questions, and start filming! Doing so helps to de-mystify farm life, builds trust among your customers, and can even garner appreciation for all the hard work you do every day to bring food to their tables!